These are some assets I have created during my time at WOW Carwash. It was important for the company to stay on-brand and consistent with all assets. During my time at WOW Carwash, we underwent a brand refresh, and these assets were created with that in-mind and to make things more consistent across all platforms, both print and digital. By utilizing a more fun and modern font than the previous brand standards, the overall brand had become stronger. In order to stay consistent, general templates were made for certain print and social media assets. Promotional items had more room for creative freedom but it was still important to stay within the brand guidelines.
