Melon Local Site Refresh

For the Melon Local website refresh, I focused on creating a more engaging and conversion-focused experience while staying true to the brand’s fun and energetic personality. I redesigned key sections of the site and introduced stronger, more intentional call to actions to encourage visitors to reach out and request a demo.

A major focus was finding the right balance between personality and usability. By incorporating Melon Local’s full color palette throughout the site in a controlled and cohesive way, I was able to create a vibrant experience that felt playful without becoming visually overwhelming. The result was a refreshed website that combines bold visual design with a clearer path toward conversion.

You can view the prototype below or by clicking this link.